Saturday, Aug 27, 2016
One of America's Great Newspapers ~ Toledo, Ohio

Food

Taco Bell, Pepsi to offer breakfast soft drinks

Beverages to contain Mountain Dew, juice

NEW YORK -- Rise and shine. It's time for breakfast soft drinks.

Taco Bell said Friday that it's adding Mtn Dew A.M -- a mix of Mountain Dew soda and Tropicana orange juice -- to its breakfast menu, which was rolled out this year at select locations.

Separately, industry tracker Beverage Digest said that PepsiCo Inc. next year plans to introduce a drink made with juice, Mountain Dew Kickstart.

Mtn Dew A.M. is mixed in restaurants and available only at Taco Bell. Kickstart would be a packaged drink sold by PepsiCo.

John Sicher, publisher of Beverage Digest, noted that giving consumers drink options for the morning is a way for companies to boost their performance. Overall, per capita soft drink consumption has been on the decline since hitting its peak in 1998.

Mountain Dew Kickstart would also be a way for PepsiCo to feed off the popularity of energy drinks, sales volume of which grew nearly 17 percent last year. Each of the top three brands -- Monster, Red Bull, and Rockstar -- posted double-digit gains, according to Beverage Digest.

A representative for Taco Bell wasn't immediately available to provide details on the orange-juice-to-soda ratio in Mtn Dew A.M. A PepsiCo spokesman declined to comment about Kickstart.

Taco Bell, which is owned by Louisville-based Yum Brands Inc., announced the addition in conjunction with its new A.M. Crunchwrap. A 16-ounce serving of Mtn Dew A.M. has 160 calories.

Click to comment

Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem?

Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet.

Copyright © 2015 Toledo Blade

To Top

Fetching stories…